VPC on Fratello

VPC’s founder, Thomas van Straaten, is a writer for online watch magazine Fratello. In this capacity, he chronicles the entire journey of the development of VPC in a series of articles called “Building a watch brand”. It is a rare opportunity to see what is involved in starting a watch brand from scratch.

So if you want to know everything there is to know about VPC, grab a coffee and check out the following articles:

Episode 1


Episode 2

Brand name and concept

Episode 3

A designer, finances & risk mitigation

Episode 4

Unveiling the watch concept

Episode 5

The first ideation sketches

Episode 6

Caliber, pouches, logo, bracelet & case refinements

Episode 7

Dial design

Episode 8

Geeking out on typography

Episode 9

3D modeling, 3D printing, and the mentally challenging side of the project

Episode 10

From design to manufacturing

Episode 11


Episode 12

Ultra-hard coating

Episode 13

The Logistics Of Bringing A Watch To Market