VPC’s founder, Thomas van Straaten, is a writer for online watch magazine Fratello. In this capacity, he chronicles the entire journey of the development of VPC in a series of articles called “Building a watch brand”. It is a rare opportunity to see what is involved in starting a watch brand from scratch.

So if you want to know everything there is to know about VPC, grab a coffee and check out the following articles:

Episode 1: Introduction

Episode 2: Brand name and concept

Episode 3: A designer, finances & risk mitigation

Episode 4: Unveiling the watch concept

Episode 5: The first ideation sketches

Episode 6: Caliber, pouches, logo, bracelet & case refinements

Episode 7: Dial design

Episode 8: Geeking out on typography

Episode 9: 3D modeling, 3D printing, and the mentally challenging side of the project

Episode 10: From design to manufacturing