FAQ

About VPC

What does VPC stand for?

Venustas Per Constantiam. This loosely translates as beauty or charm through restraint, and that is our core design philosophy. You will only ever find the full wordmark on the dials, as a nod to historic maker’s signatures on dials. Everywhere else, it is just VPC.

What is the affiliation with Fratello?

VPC founder Thomas van Straaten is a writer for online watch magazine Fratello. The development of VPC as a brand and the Type 37HW as a debut watch are covered by Thomas in a series of articles called “Building a watch brand”. There is no commercial connection and Fratello has no stake in VPC.

What are the future ambitions for VPC?

The goal is to be a pure watch aficionado’s brand. We make watches the way we want to own and wear them ourselves, without compromise and without adapting to the preferences of a bigger audience for quicker commercial growth. We are full of inspiration for future models, the first of which we will start developing immediately if the Type 37HW is successful. We are happy operating at a small scale, catering to a small but highly engaged fanbase. The dream is to build a recognizable and truly worthwhile collection of models over the coming years, in our own characteristically detail-obsessed style. We want to do it in a transparent and zero BS kind of way. Simply put: we want to make watches that are absolutely amazing to people with a trained eye. Great, original designs, executed to a very high standard, without the luxury industry-typical pompous attitude.

About the Type 37HW

37.5mm sounds small. Is this indeed a small watch?

We have made great effort to develop a watch that is almost neutral in size. The Type 37HW sure isn’t large, evoking images of vintage watches in terms of diameter. But it sure isn’t small either. Its low, squat stance, wide lugs, technically over-sized 20mm lug spacing, and muscular case styling give it plenty of presence on large wrists too. If you feel a Rolex Explorer 36 is on the small side, while the Explorer 40 is a bit too large, we are sure you will love the Type 37HW. Don’t be fooled by the numbers. Rather, look at the wrist shots.

Would you call the Type 37HW vintage-inspired?

Well, not in the commonly used sense. This isn’t an ode to an existing design, nor is it styled to look old. We do, however, put little nods to historic design elements everywhere. From the flat bezel to the wordmark and its typographic design. And from the hand-wound movement to the sub-seconds layout. Designer Max Resnick, however, tackled new design challenges in a very modern way. And the overall design language is more evolved than vintage-inspired.

A hand-winding watch with a screw-down crown. How does that work?

This isn’t new. The iconic Panerai Radiomir, for instance, features the same combination. The crown’s stem uncouples when you push the crown in. This means further rotation of the crown screws it down, without winding the watch any further. So yes, you can still screw the crown in when the watch is fully wound. And you should, to keep dust and moisture out. Our screwing threads are over-designed for daily use, so no worries there. You just get a few extra seconds of mindful interaction with your watch in the morning, which is precisely why we opted for hand-wound in the first place.

Why is the Type 37HW more expensive than most microbrand watches?

We have followed a simple philosophy: we don’t work to a budget, but rather to our own standards in terms of design, refinement, and quality. This means we pursued everything we want to see in a high-end watch that we intend to wear everyday for the rest of our lives. This takes many different forms, some more obvious than others. For instance, we wanted a perfectly matching bracelet with unique integration with the case and a very high build quality. This meant designing and building one from scratch, rather than taking one from a catalog. We opted for the refinement of a two-layer, frosted dial with a narrow chamfer on the top level. We chose to design our own handset which isn’t just stamped out and polished, but faceted too. We wanted toolless micro-adjustment in the clasp, but in a very slender and short clasp. We chased a specific typography style and—finding thousands of options lacking—ended up designing a font of our own. And our demands for surface finishing quality almost caused our case maker to walk away. If you make your decisions like this at every step of the way, you end up with a watch that is (in our eyes) very special, but also a little more costly. We are confident, however, that anyone actually handling the watch will be surprised how affordable it is, compared to watches of similar quality.

The Type 37HW is ultra-hard coated, does that mean it is scratch-proof?

No. Since it is a very hard and very thin layer, you will eventually see wear on your metal parts. Furthermore, deeper gauges and dents are not prevented. This coating, however, slows down the accumulation of small scratches from daily wear. Your watch will look fresh and new for longer. Although the coating can, in theory, eventually wear off, it will remain invisible at all times. This coating is not like old black-PVD watches.

Can I still get my watch refinished, if it is ultra-hard coated?

You can, if you want to. A good watchmaker can refinish a Type 37HW with the regular tools and the regular process. It may take a little more elbow grease due to the coating, but it can be done without issue. Be sure to seek out a highly skilled expert, if you ever want to get any watch refinished. Only a few are capable of maintaining the original shapes, textures, and hard transitions. Note that a coating like this cannot be reapplied afterwards. If it is gone, your watch will behave like any 316L stainless watch.

Purchasing your VPC

How can I buy my VPC Type 37HW?

We will offer a first production run of 300 numbered pieces which are sold on a presale basis. Follow-up runs will follow if the first batch is sold out. As long as the watch is “in stock” in the webshop, you can place your order. Subscribe to our newsletter to be informed about upcoming presale windows.

When will my Type 37HW arrive?

The production run will commence after the presale window and take upwards of six months. The most up-to-date delivery estimations can be found on the product page. You will also be kept up to date via email, after your purchase.

Can I get a discount?

Unfortunately, no. We operate at around one third to a quarter of the markup of most mainstream brands. This means we can over-perform for our price, but it leaves no wiggle room for discounts. We make no exceptions, so you can trust you are getting the same treatment as every other VPC fan.

What shipping costs and taxes should I count on?

If you order from outside of the EU, you will likely be charged a country-dependent import tax and VAT upon the watch passing through customs. This is outside of our control. The price you see and pay here does not include VAT. For EU-based customers, you will see VAT added once you enter your details. Advertised prices are ex. VAT. Shipping is calculated upon entering details for all customers.

Is this a limited edition?

No. The first run of 300 watches is individually numbered “xxx/300” as a sign of gratitude to our early adopters. When sold out, we will start planning future production runs. Those batches will, however, remain small in numbers and spaced out in time in an effort to prevent flooding the market.

Will you keep stock after the first presale run?

Not for the foreseeable future. The planned production runs on presale offer several benefits both to our customers and our company, and even the environment. The one downside is that you have to wait, but it enables us to offer watches that we otherwise couldn’t, operating at this small scale.

Why do I have to pay in full, in advance?

Simply put, because the production is pre-financed by sales. It is by far the most secure way for a tiny operation like ours to be able to offer truly high-end products. It means we don’t have to compromise on quality to stick to a production budget. We can optimize for the watch’s quality and features, knowing sales are already secured. If a production run isn’t sufficiently sold, existing buyers will, of course, get an immediate 100% refund, including shipping costs. So there is no risk involved, but it allows us to offer a much, much greater watch.

I missed out on your presale, is there still a way to purchase one?

Subscribe to our newsletter to be informed of future production runs. The first batch of 300 was individually numbered “xxx/300” but otherwise not limited.

Owning a VPC

Can I size the bracelet myself?

Yes! We use large screws and the watch comes with a screwdriver. We don’t apply glue to our screws, to ensure you can remove them smoothly. Nothing more frustrating than scratching your brand new bracelet because the screws are glued in place, right? We aim to prevent this with a mix of ultra-hard coating, large screws, a proper screwdriver, and lack of glue. You can then dial in the perfect fit with the toolless micro-adjust in the clasp.

Do I have warranty?

Of course. VPC watches come with a two-year warranty on proper functioning, excluding user-caused issues and water resistance. We will ensure your watch runs smoothly, reliably, and in style.

Do I need to get my VPC watch serviced?

Yes. Like any mechanical watch, we recommend having it serviced every five to seven years.

Do you offer servicing?

Yes. We happily take care of the regular services for you in Switzerland. We have a stock of replacement parts and a team of experienced watchsmakers, ready to perform the required maintenance on your VPC watch.

Can I use my own watchmaker instead?

Yes! We don’t want to tie you down. This is why we use generic seals and an unmodified ebauche caliber. This means that regular movement servicing can be done by any capable watchmaker. Ask your watchmaker if he/she has experience with and access to parts for top-grade Sellita SW216-1 calibers. Unless you require specific repairs, this is probably the quickest and most affordable route for you to take.

Can I swim with a VPC Type 37HW?

Yes! Your Type 37HW is water resistant to a depth of 120 meters. Each individual watch is pressure tested before going out, so you can trust the depth rating. Note that water resistance is never covered under warranty (by any watch brand) and regular checking of the water resistance is required to ensure your seals are still performing properly. Any local jeweler can do this for you. 

Can I sell my VPC Type 37HW?

Of course you can! It is all yours, after all. In an effort to prevent profiteers from cashing in on the demand and limited capacity, we do blacklist buyers who we know immediately put their unworn VPC on sale above its RRP from purchasing future models and Types 37HW from future production runs. We have limited supply and we want them to land with watch lovers who will truly enjoy them