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Follow the development of the watch on Fratello in the series “Building a watch brand”
Episode 2: Unveiling the name and first brand values
Episode 3: Finances, risk mitigation, and a watch designer
Episode 4: Unveiling the concept of the watch
Episode 5: The first sketches of the case and bracelet
Episode 6: Caliber conundrum, a new bracelet, pouch, and typography 101